September 21, 2023


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How DB Schenker used Feedly to create an “innovation hub” to detect new business opportunities – Feedly Blog

3 min read


THE Answer

Employing Leo, Feedly’s AI motor, to make a hub to keep track of innovations, developments, competitors, and opportunities

When Jacek first started pitching Feedly to internal stakeholders, his staff was immediately overwhelmed with requests for their individual newsletters with true-time facts.

“Almost suitable away, we had lots of colleagues who have been fascinated and asked us to produce newsletters for them,” Jacek remembers. “It commenced scaling immediately, and extremely quickly it received to the point wherever our Feedly-devoted crew of two wouldn’t be able to do the monitoring for the entire organization.” 

So in its place, Jacek produced an inner scaling model that employs Leo to feed DB Schenker’s innovation, craze, competitor, and chance hub and triage intelligence out to the broader business. 

Here’s how he did it:

1. Set up Leo to surface area the suitable information and facts

Feedly’s AI engine, Leo, works by using a assortment of machine understanding models to continuously study hundreds of thousands of content to assess and tag crucial ideas in actual time. It is like possessing an particularly keen research assistant – with a million occasions the computing electrical power. 

Jacek established up Leo Web Alerts, AI-powered searches across the world-wide-web, to keep track of logistics improvements for new developments. He also applied Leo’s pre-properly trained Tech & Scientific Innovation Strategy to get rapid updates on rising developments and new technologies.  

Jacek also established up Leo Internet Alerts for the income groups for DB Schenker’s distinctive business models to assistance them discover company possibilities. The Leo Website Alerts centered on subjects like the provide chain sector, provide chain very last mile deliveries, land transportation, ocean freight, and warehousing. “It was so uncomplicated,” he states. 

Jacek created this “Logistics Innovation” Leo Web Alert to observe innovation in the locations his corporation cares about the most.

2. Curated newsletters disseminate precious marketplace intelligence info across the firm

As soon as Jacek had Leo established up to surface area relevant info, he turned on Group Newsletters. The innovation group curates articles by conserving them to a Board in Feedly, and then the newsletters are routinely despatched to a predefined record of e-mails from Boards. 

When Jacek and the innovation staff preserve content articles to specific Feedly Boards, weekly newsletters are despatched to subscribers through the business. Boards can also kick off a series of other workflows, like pushing articles to an innovation portal.

Then, he pitched the tool’s sector intelligence applications to groups throughout the corporation to support other teams established up their individual newsletters, primarily based on their intelligence requirements. 

The innovation team’s to start with inner consumer had a incredibly specific objective in head: they desired to use Feedly to stay on top rated of their customers’ hottest investments. “If our prospects make a warehouse or a production facility, they are going to will need logistics solutions shortly,” Jacek explains. “If we know about that before, our product sales group can method our shoppers to provide our companies.”

From there, interest grew rapidly, and many teams approached Jacek to established up their very own newsletters. Really before long, Jacek experienced used Leo to established up 18 different newsletters for groups across the corporation. 

3. The innovation team creates a scalable framework for surfacing traits   

Now, when a crew approaches Jacek to aid them assemble marketplace intelligence, the approach is basic: 

  1. Jacek asks the section what key terms and ideas they would like to keep track of. 
  2. Then, he makes the Leo Web Alerts for them and asks for suggestions on every single World-wide-web Alert.
  3. Collectively, they refine their Leo World wide web Alerts to make improvements to the sign-to-sound ratio, so they only acquire what is most appropriate to them. 
  4. At last, he trains a team “Feedly editor,” who turns into the operator of the department’s marketplace intelligence – and Jacek is no cost to go help the following team who needs to gather market place intelligence. 

Jacek says, “I aid them in the first handful of weeks, and I assistance them publish the first publication. Following that I hand more than the reins and that individual becomes dependable for intelligence collecting for their staff. They can do their individual detail.”

“If our customers develop a warehouse or a output facility, they are likely to need logistics expert services shortly. If we know about that earlier, our income crew can technique our buyers to present our providers.”


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