December 8, 2023


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The Lifecycle Of An International Athlete – Negotiating Sponsorship & Endorsements Deals

1 min read


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This site in our sequence for intercontinental athletes explains the crucial details to take into account when entering into sponsorship and endorsement bargains or merchandising agreements. 

Most athletes in most sporting activities have comparatively few a long time at the top rated.  The ordinary playing job of a Leading League footballer is eight years, and it’s a identical tale at the optimum amount of most other expert sports.  For this reason by yourself, it is vital that athletes and their advisers take into consideration how to leverage their elite position and commercialise their name and picture rights, as a result of sponsorship and endorsements (and possibly also merchandising).   Not only is it an crucial profits stream but it may possibly also allow the athlete to preserve their “brand value” long after their taking part in profession has appear to an conclude.

This site examines some of the crucial problems to take into consideration such as:

  • What are the different possibilities offered to athletes?
  • What are the principal matters that athletes must be taking into consideration?
  • What are the critical conditions to be deemed when negotiating a agreement?
    • Exclusivity
    • Internet marketing legal rights granted
    • Standing administration
    • Athlete’s legal responsibility
    • Regulate and approvals
  • In general system


Mary-Clare Palmer Edmund Forey


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